Few destinations denote luxury as much as Buenos Aires, Argentina. Vibrant culture, flavorful cuisine and rich heritage come together to create a multi-sensory experience that travelers never forget. Eager to transform the smart-casual dining market, Ville-Marie Collection launched L’Atelier d’Argentine in 2012. This next-generation, “smart steakhouse” franchise concept is reminiscent of beautiful Buenos Aires – from its decadent ambiance to its dynamic menu.
Classic Argentinian cuisine with a contemporary twist
Guests enjoy a cutting-edge smart casual dining experience that is inspired by deep cultural origins for a great value. Trendy décor and the culinary stylings of award-winning chef Natalia Machado make for a sophisticated, multidimensional steakhouse franchise offering that truly pays homage to Argentina. At the same time, our steakhouse franchise owner-operators develop sustainable businesses within the $7 billion premium steak restaurant niche. More than the funky, upscale ambiance and reasonable price point, guests continue to choose L’Atelier d’Argentine for its complex flavor profiles and deep European influences.
Under Machado’s expert direction, franchise owner-operators develop a compelling menu that features high quality local and imported products. With every dish, Machado brings out the flavor and integrity of each core ingredient. Her detailed culinary approach is greatly informed by her Argentinian heritage and years of experience in culinary development and operations.
The future of smart casual dining
From savory dinner items to smart lunch offerings and creative cocktails, L’Atelier d’Argentine’s steakhouse franchise opportunity delivers the ultimate in contemporary dining. Ville-Marie Collection invites passionate individuals to introduce all the charms of classic Argentinian cuisine to major metropolitan areas across the U.S., including Baltimore, Washington D.C., Boston, Buffalo, New York City and more. Connect with our franchise support team to learn more about how our smart steakhouse concept breaks the industry mold.
To speak with a Ville-Marie Collection franchise specialist and receive a free franchise info kit, please complete and submit the form.